The Growth Ritual

Ultra-Lux Shampoo

For Soft, Silky, Balanced Hair • Hydrating • Everyday Luxury

A luxurious, all-natural shampoo crafted with gentle, plant-based ingredients to cleanse without stripping. This creamy, soft-lathering formula restores balance to both scalp and strands — giving hydration at the ends, freshness at the roots, and effortless shine all over.

Infused with aloe, rosewater, argan, and camellia oils, it leaves hair feeling clean, silky, and beautifully renewed. Designed for most hair types — from fine to thick, straight to curly — anyone who wants a smooth, weightless, naturally luxurious cleanse will love this.

Hard-water friendly: Formulated with sodium phytate, a gentle chelator that helps lift mineral buildup from calcium + magnesium, keeping hair soft, shiny, and responsive even in hard-water homes.

Lavish Signature Collection

Scent Profile: Creamy Floral — a refined blend of rose, vanilla & geranium essential oils.
This scent is a limited-edition release — each small batch features a new signature aroma.

What’s Inside:

• Aloe Vera – Hydrates the scalp, soothes irritation, and restores moisture balance for soft, healthy hair.
• Rosewater – Naturally conditions and refreshes, adding a light floral softness while helping calm the scalp.
• Coco-Glucoside, Decyl Glucoside & Lauryl Glucoside – A trio of ultra-gentle, plant-derived cleansers that create a rich, creamy lather to remove buildup without stripping natural oils.
• Argan Oil – Packed with vitamins and essential fatty acids that strengthen strands, add shine, and help reduce breakage.
• Camellia Seed Oil – A lightweight, antioxidant-rich oil that smooths frizz and enhances softness without heaviness.
• Panthenol (Pro-Vitamin B5) – Helps retain moisture, improves manageability, and leaves hair feeling silky and full of life.
• Hydroxyethylcellulose & Solagum AX – Natural plant-based thickeners that create a smooth, luxurious texture with a stable, creamy consistency.
• Sodium Phytate – A natural chelating agent that improves formula stability and performance by binding mineral ions.
• Leucidal Liquid – A probiotic-based natural preservative that maintains freshness and extends shelf life safely.
• Essential Oil Blend – A signature mix of pure essential oils chosen for their elegant scent and scalp-nourishing benefits.

How to Use:

Massage into wet hair and scalp, focusing on the roots.
Rinse thoroughly, then repeat.
Follow with the ultra-lux conditioner.
Shake before each use.

Ultra-Lux Conditioner

For Dry, Frizzy, or Damaged Hair · Restorative · Silkening · Ultra-Nourishing

A deeply nourishing, ultra-luxurious conditioner crafted with potent plant-based ingredients to hydrate, strengthen, and soften.

Formulated for anyone whose hair craves extra moisture — whether dry, frizzy, color-treated, heat-styled, or naturally coarse — this rich, restorative blend melts into the hair to replenish hydration, smooth frizz, enhance shine, and repair softness from root to tip.

The result: silky, manageable, healthy-looking hair with a couture-level finish.

Lavish Signature Collection

Scent Profile: Creamy Floral — a refined blend of rose, vanilla & geranium essential oils.
This scent is a limited-edition release — each small batch features a new signature aroma.

What’s Inside:

• Reverse Osmosis Water – Ultra-purified water that serves as the base of the formula, allowing other ingredients to penetrate more effectively without added impurities or harsh minerals.
• Fractionated Coconut Oil – Derived from coconut, this lightweight, fast-absorbing oil helps seal moisture into the hair shaft without weighing it down.
• Broccoli Seed Oil – Cold-pressed from broccoli seeds, it's rich in omega-9 fatty acids and acts as a natural silicone alternative to add shine and smooth the hair cuticle.
• Argan Oil – It deeply nourishes, hydrates, and helps restore softness to dry, damaged hair.
• Jojoba Oil – This oil closely mimics our natural scalp oils, promoting better absorption and hydration without greasiness.
• Hydrolyzed Quinoa Protein – Derived from quinoa, this protein strengthens and repairs damaged strands while enhancing elasticity and protecting against breakage.
• BTMS-50 – A conditioning emulsifier derived from rapeseed oil that helps detangle and soften the hair while giving the conditioner its luxurious texture.
• Cetearyl Alcohol – A fatty alcohol derived from coconut and palm oils, it provides slip, emollience, and structure to the conditioner without drying the hair.
• Aloe Vera Juice – It soothes the scalp, adds moisture, and enhances softness.
• Panthenol (Pro-Vitamin B5) – A plant-based humectant that draws moisture into the hair shaft, improves manageability, and enhances shine.
• Leucidal Liquid – A natural preservative made by fermenting radish root with kimchii bacteria, helping to keep your product safe and shelf-stable.
• Essential Oil Blend – A thoughtfully crafted mix of therapeutic-grade plant essential oils that add a light, calming scent while promoting scalp and hair health.

How to Use:

• Apply to clean, damp hair, focusing on mid-lengths and ends.
• Leave on for 3–5 minutes for deep conditioning.
• Rinse thoroughly.
• Use 1–2 times per week or as needed.
  

Storage:

With our natural preservative added, your shampoo remains fresh for up to 6 months.
Leucidal Liquid (radish root ferment filtrate) is EcoCert‑approved and trusted in natural haircare to safely extend shelf life.

Hair Growth Concentrate

For Thinning, Shedding, or Slow-Growing Hair • Stimulating • Strengthening • Scalp-Focused

A potent, all-natural hair growth concentrate crafted with targeted botanical oils and extracts to support healthy hair growth at the root.

This lightweight yet powerful blend is designed to address the full foundation of hair growth — helping stimulate the scalp, support circulation, reduce buildup, and nourish the follicle for stronger, fuller strands over time.

Infused with a curated blend of Ayurvedic, Chinese, and Western botanicals, it works to restore balance to the scalp while reinforcing the strength, density, and resilience of the hair.

Designed for anyone experiencing thinning, shedding, slow growth, or scalp imbalance — or simply looking to support thicker, healthier hair naturally.

Lavish Signature Collection

Scent Profile: Botanical Herb — a refined blend of rosemary, peppermint, sweet orange, ylang ylang and jasmine.
This scent is a limited-edition release — each small batch features a new signature aroma.

Key Ingredients & Benefits:

Jojoba Oil – Mimics the scalp’s natural sebum, helping regulate oil production while delivering balanced, non-greasy hydration.

Pumpkin Seed Oil – Rich in zinc and fatty acids, it supports scalp health and is often associated with helping reduce DHT-related hair thinning.

Black Seed Oil – Known for its anti-inflammatory and antioxidant properties, helping calm the scalp and support optimal follicle function.

Broccoli Seed Oil – A natural silicone alternative that adds lightweight slip and shine while helping protect the hair shaft.

Bhringraj & Amla – Revered in Ayurvedic care for strengthening the hair, reducing shedding, and supporting long-term growth and density.

Moringa & Stinging Nettle – Nutrient-dense botanicals that help support scalp health and deliver essential vitamins to the follicle.

Fo-Ti & Ginseng – Traditionally used in Chinese medicine to support hair vitality, circulation, and overall follicle health.

Fenugreek – Rich in proteins and nutrients that help improve hair density and reduce breakage.

Rosemary Extract & Essential Oil – Clinically studied for supporting hair growth by increasing circulation and stimulating the hair follicle.

Every ingredient is intentionally selected to support scalp health, follicle function, and long-term hair growth.

Complete Ingredient List:

Simmondsia Chinensis Seed Oil (Jojoba Oil), Cucurbita Pepo Seed Oil (Pumpkin Seed Oil), Nigella Sativa Seed Oil (Black Seed Oil), Brassica Oleracea Italica Seed Oil (Broccoli Seed Oil), Eclipta Prostrata Extract (Bhringraj), Emblica Officinalis Fruit Extract (Amla), Moringa Oleifera Leaf Extract (Moringa), Urtica Dioica Leaf Extract (Stinging Nettle), Rosmarinus Officinalis Leaf Extract (Rosemary), Trigonella Foenum-Graecum Seed Extract (Fenugreek), Polygonum Multiflorum Root Extract (Fo-Ti), Panax Ginseng Root Extract (Ginseng), Mentha Piperita Oil (Peppermint), Rosmarinus Officinalis Leaf Oil (Rosemary Essential Oil), Cananga Odorata Flower Oil (Ylang Ylang), Citrus Sinensis Peel Oil (Sweet Orange), Jasminum Officinale Oil (Jasmine)

“Parfum” refers exclusively to our custom essential oil blend — never synthetic fragrance or undisclosed additives.

The Less & Lavish Difference

Unlike conventional hair oils that target just one aspect of hair growth, this formula is designed to support multiple root causes — from scalp health and circulation to follicle nourishment and environmental stress.

Rather than sitting heavily on the scalp, this blend is formulated to absorb efficiently, delivering active botanicals where they matter most without clogging pores or creating buildup.

With consistent use, the scalp becomes a healthier, more balanced environment — allowing stronger, fuller hair to grow over time.

How to Use:

Apply 2-3 full droppers directly to the scalp, focusing on areas of concern.
Massage gently for 2–5 minutes to stimulate circulation.
Leave on for at least 30 minutes — or overnight for deeper treatment.
Wash thoroughly with shampoo.

Use 2–3 times per week consistently for best results.

Storage:

Store in a cool, dry place away from direct sunlight.

Best used within 6–12 months.

🚗 Local Pickup Available
Pickups available on Wednesdays 12 pm–5 pm and Saturdays 12 pm–5 pm in Calgary.
Select “Local Pickup” at checkout — we’ll confirm your time by email.